Malcom, My Hero Video Response

After watching the video of Malcolm Gladwell, I thought that the video was very interesting and intriguing.  This video was very cool in looking at things at a different way as Howard did with the Campbells chicken noodle soup.  He saw not just one perfect soup but a group of perfects soups.  Many other companies operate this way by having a test done, review the data, and use that data to find a correlation and make a better product.  If the prices are close, you select between two products based on variety/diversity and the quality of the product.  This would be an example of a perfect competition market structure because the companies compete over something other than price.